It's KOOL To Care Campaign
In 1998, CHUM Radio launched a Public Service initiative to assist the numerous community organizations committed to making Kitchener-Waterloo and Cambridge a better place to live and raise a family. 105.3 KOOL FM believes in making airtime available for Public Service announcements, but this initiative is different. An entire month will be dedicated to a specific charity.
Each year, 105.3 KOOL FM receives hundreds of applications from Charities looking for exposure. A panel of judges sits down and decides upon 12 charities that will be awarded a month Long "KOOL To Care Campaign".
Each charitable organization receives an impressive package. A month long on air campaign highlighting the Charities objectives and needs, as well as promoting upcoming events that are fundraisers. Plus, a representative from each charity comes in and records a Community Minute. A one minute pre-recorded interview that deals specifically with events that the chosen charity wants the community to participate in to raise much needed funds.
We have the pleasure of working with some incredible charities during 2009:
January: Alzheimers Society (website)
February: Heart and Stroke Foundation (website)
March: Hospice Of Waterloo (website)
April: Cancer Society (website)
May: M.A.D.D (website)
June: Red Cross (website)
July: Women's Crisis Centre (website)
August: Humane Society (website)
September: Children's Wish Foundation (website)
October: United Way (website)
November: House Of Friendship (website)
December: The Food Bank/Salvation Army (website) (website)
